I am Yuşa Kaymakçı, a researcher and analyst working at the intersection of technology, communication, and data. My background is multifaceted, combining visual communication, digital content creation, and analytical thinking. This allows me to work comfortably in both storytelling and strategy development processes, as well as in data-driven analysis.

I graduated from Kocaeli University's Visual Communication Design department. This education provided me with a strong foundation for understanding how people perceive information, visual language, and narrative. Building on this foundation, I gained extensive experience in digital communication by working as a Social Media Manager and Copywriter for brands operating in various sectors. During my role at Be Happy Studio and my freelance work at Inventiv, I managed social media end-to-end: creating content strategy, planning campaigns, writing content in Turkish and English, conducting target audience analysis, and coordinating with design processes. These experiences taught me how to understand the audience, position the brand's message correctly, and align content with business objectives.

In addition to communication and content creation, I have developed a strong analytical foundation. I completed comprehensive Data Analytics training, gaining practical skills in Excel, Python, NumPy, Pandas, Matplotlib, and SQL. I actively use these tools to analyze datasets, visualize trends, and transform data into clear insights that support strategic decisions. This analytical perspective plays a critical role in areas such as understanding content performance, measuring campaign effectiveness, or examining technology and market developments. I am currently pursuing an Artificial Intelligence course, further expanding these skills and aiming to integrate AI into my workflow in processes such as automation, content optimization, and predictive modeling.

My work isn't limited to brand communication. On my website, X, and my personal website, I write research-based articles on technology, innovation, and geopolitics. In these articles, I analyze how technological transformations, economic dynamics, and political developments are interconnected, breaking down complex issues into clear, understandable parts for everyone. Addressing both the broader picture and data-driven details in areas like artificial intelligence, global competition, and digital infrastructure is central to this production process. In this way, I both raise awareness and offer readers multifaceted perspectives.

English is a fundamental part of both my daily life and professional workflow. I closely follow current developments in fields such as technology, economics, and politics by reading English-language media, magazines, and books. This habit strengthens my connection with global discussions, broadens my perspective, and adds international depth to my analyses. Combined with my experience in SEO, CMS, and digital platforms, it enables me to master global resources and use them effectively in my work.

Today, I position myself within the framework of research, communication, and data analysis. My goal is to make the rapidly changing world more understandable; to conduct in-depth research, interpret data, and transform my findings into strategic, clear, and actionable insights. Whether it's social media management, content strategy, data analysis, or writing on technology and geopolitics—the common aim of all my work is to deliver information to people in a meaningful, holistic, and effective way.